Interesting article here from Information Age about ten “outstanding examples of business social media projects harnessing the power of community and collaboration”. We’re more than a little pleased that 2collab made the list.
An excerpt from their interview with our MD:
2collab [...] not only allows the users to interact with the content itself, but provides Elsevier with valuable insight into how readers perceive the content. “We can start to build that into indexing and search algorithms,” explains Jay Katzen, Elsevier’s managing director for academic and government products.
These tools and services represent a fundamental shift in Elsevier’s role, says Katzen, from publisher to ‘information solution provider’. “In the end we are trying to improve research performance productivity,” Katzen explains, “and enable researchers to connect to each other in new and better ways.”
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